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Our playbook guide to deceptive fossil fuel practices: part six

When it comes to the insidious techniques that the industry is using to greenwash its image, undermine climate negotiations, and delay progress, there are many. This time, we’re examining how fossil fuel companies infiltrate climate policy and decision making.

COP28 is almost over.

With this year’s climate negotiations drawing to a close, you may be wondering just how effective and meaningful the whole ordeal has been. Are we any closer to solving the climate crisis? Scientists seem to largely view it all as a big waste of time.

Taking place in the UAE and being led by oil tycoon Sultan Ahmed Al Jaber, COP28 has faced deserved scrutiny and frequent criticism. Sceptics say that there are significant and obvious conflicts of interest which have derailed and distracted attendees from making any tangible plan of action.

Unfortunately, climate talks being overrun and infiltrated by fossil fuel lobbyists in this way is nothing new.

Much like all the other topics we have covered in this series so far, there is a long history of fossil fuel companies overrepresenting themselves at key talks and events in order to undermine and muddy actual conversation. Whether it’s distractions, bogus alternative ‘solutions’ that will somehow offset continued emissions, or simply denying that pollution is a problem, it’s all been done before. COP28 is just the latest example.

So, let’s take a look at what fossil fuel infiltration really means and how it has been used over the past few decades to curb climate progress.


What do we mean by fossil fuel ‘infiltration’?

First off, it’s probably handy to know what we mean by ‘infiltration’ of climate negotiations.

This is when fossil fuel companies and lobbyists deliberately flood any diplomatic discussions or talks on climate action with representatives. This could be at a government level, during events like COP, or really any event that brings leaders together.

Why do this? Having a vocal majority at any event designed to create legislation or generate international deals will likely skew the outcome in your favour. The more lobbyists that show up representing oil, gas, and coal, the greater likelihood that their interests will be protected.

Plus, oil companies are given the added benefit of looking like they’re authentically interested in climate solutions if they show up to negotiations in droves. It gives the public impression that they’re invested in reducing emissions, while quietly continuing to pump money into gas and oil behind the scenes.

We’ve seen this tactic used to effectively manipulate the details of agreed carbon targets routinely in the past.

The Paris Agreement, for example, was found to be undermined and ‘captured by corporate interest’ in 2017. Similarly, COP28 entertained bizarre, bogus panels on unnecessary subjects which could be viewed as a convenient distraction from meaningful conversation.

Up for a talk about sustainable yachting, anyone? That is a very real panel that took place this year.

COP26 was found to have far more lobbyists representing their corporate interests than all eight countries worst affected by climate change since 2000 combined. With such unbalanced negotiation tables, it’s hard to put faith in any resulting legislation being fair or well-intentioned.

Fossil fuel companies are far more likely to opt for carbon capture ‘solutions’ or vague targets with no enforcement or legal repercussions – which is pretty much the outcome of every COP event. Funny that, isn’t it?


What are some other methods of lobbyist infiltration?

Unfortunately, fossil fuel infiltration is pretty much everywhere.

It’s not just representatives at physical events; big fossil fuel brands pay huge amounts of money to sway public opinion, block policies, and have their voices take priority online and via marketing.

A report from 2019 stated that the largest five stock market-listed oil and gas companies spend nearly £153 million every year lobbying to delay and control climate policies around the world. In the run-up to the US midterm elections in 2018, $2 million USD was spent on targeted Facebook and Instagram ads by oil companies to promote the benefits of fossil fuels.

Brands like Shell and Exxon know that by inserting their agenda into public conversation around election time, they’ll more effectively sway the public into avoiding climate plans and deals. The fewer folks show up and vote for green policies, the better it is for the big businesses.

It’s a clever – if not somewhat sleazy – promotion strategy.

Besides paid marketing and advertisement, oil and gas brands also tend to latch onto public relation firms that work to confuse, muddy, and complicate climate conversation. They’ve a long history of doing so.

For example, did you know that the oil lobby American Petroleum Institute had a ten year working relationship with the world’s largest PR firm, Edelman? The lobby paid over £320 million USD to Edelman for public relations work over a five year period. This would have included targeted advertising, public events, marketing, and everything in between.

It’s evidence to show that the fossil fuel industry takes public perception very seriously and is willing to cough up big cash to sway and infiltrate our perception of climate action.

One group, the Climate Leadership Council, is a Washington DC-based non-profit that advocates for a carbon tax to replace fossil fuel regulations. It also wants to protect fossil fuel companies from any legal wrongdoing for their emissions.

Some of its founding members are from Shell, BP, and Exxon. According to sceptics, this firm is an ideal front for Big Oil to seemingly ‘prove’ they’re working toward climate solutions, while still supporting causes that benefit their long-term goals and give them legal immunity from decades of misinformation and climate neglect.

This approach becomes even more problematic when you consider that members of the CLC will be in attendance at climate talks, are supported by high-up politicians, and will have a significant influence on policy making.

It’s an ideal method of keeping oil interests on the table without the public scrutiny.

With COP28 seemingly more overrun with oil tycoons and lobbyists than ever, it’s hard to feel too optimistic about this year’s outcomes. If we’re ever to hold companies accountable, more criticism needs to be given to PR firms, lobbyist representative numbers must be capped, and scientific research should be the sole influencer and leader in climate policy.

Want to learn more? You can read our playbook series from the very beginning right here.

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