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Instagram’s days of diet promotion are over

Instagram is finally taking a stand against diet culture promoted by influencers and celebrities on their platform with new policies to remove and restrict these types of posts.

It’s no secret that social media can have a seriously negative impact on the way that we see ourselves, but when did it become impossible to tell what’s real and what’s not?

2019 is the year of inclusivity but we seem to have backtracked slightly with how fake the internet can sometimes make us feel we need to be.

Young people are getting lip fillers and even plastic surgery, facetuning is now an essential stage in the process of uploading a photo, and apparently telling people they should starve themselves is okay.

If we’re already well aware of the effect that comparing ourselves to the unachievable standards of those we follow has on our self-image, then how on earth did it start being considered acceptable for companies to promote dieting on these same platforms?

An extremely toxic culture has somehow developed in the midst of so much body positivity and I’m struggling to understand how something’s only just being done about it now.

Firstly, I think we need to establish that no matter how polished the celebrities and influencers we admire may seem on the screen, it’s quite rarely what they look like irl.

@S0cialMediaVSReality is an Instagram account dedicated to calling out those whose faces and bodies we compare ourselves to the most. Scrolling through countless posts of photoshopped and surgically altered women/men is never going to make us feel good enough and it’s exactly this issue that creator Diane is addressing with her account.

‘The main goal is just to show that these people are not gods, they have acne they have wrinkles, cellulite — they’re not perfect. No one is perfect,’ she told Paper Magazine.

This is definitely a step in the right direction and I’m relieved to see Instagram taking action as well. Diet culture is perhaps the worst form of pressure we face in order to attain ‘perfection,’ especially when it’s constantly present on platforms we use every day.

Having recently spent a painful amount of money on Savage X Fenty underwear because an ad popped up on my stories, I can’t say that I’m not guilty of succumbing to clickbait myself.

However, a huge proportion of social media users are susceptible young people who might also be tempted to splash out on weight loss shakes and teas because Kylie Jenner posted a photo of herself holding them.

So, it’s about time that yesterday, after consulting with various mental health and wellbeing experts, Instagram announced that it’s going to implement a new set of restrictions on posts that are related to cosmetic surgery and diet products.

Under-18-year-olds will stop seeing such posts altogether, particularly those with a price or incentive to buy, and any content making a ‘miraculous claim’ about diet or weight-loss products will be removed completely.

This comes in the wake of Instagram’s claim to be ‘a positive place for everyone that uses it’ They’ve stated that ‘this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media.’

Actress and body positivity campaigner Jameela Jamil is a prominent voice in advocating against this issue. After repeatedly disapproving of high-profile online figures such as Khloe Kardashian and Cardi B for promoting ‘nonsense’ diet pills on Instagram, she views the update as a victory for mental health advocates.

‘This is a huge win for our ongoing fight against the diet/detox industry,’ she said. ‘Facebook and Instagram taking a stand to protect the physical and mental health of people online sends an important message out to the world.’

Her own extremely popular account known as @i_weigh has been inspiring us all to stop criticising ourselves and measuring success based on weight.

Encouraging people to share their achievements regardless of their body shape, no wonder it’s amassed almost 850K followers.

‘We have hyper-normalised flogging nonsense to young impressionable people. These people are selling hair growth gummies but wearing extensions or photoshopping themselves to look slimmer and selling a weight loss shake. There are so many lies being told, and we’ve accepted that as a cultural norm. Today is a day of hope for our generation, who deserve respect and protection from the celebrities and influencers that they follow.’

Instagram is also due to roll out a new reporting feature in the upcoming weeks that will allow users to report a post if they think it’s in violation of this new policy.

Whether it’ll actually work is still yet to be seen, but we stan anything that stops vulnerable young people from buying into the idea that they need appetite-suppressing lollipops or laxative teas to look good.

We’re all beautiful no matter our appearance and that opinion should never change because of something we’ve seen online.

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