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    <link>https://thred.com/newsletters/pokemon-raves-how-brands-are-growing-with-gen-z/</link>
    <description>Shaped by youth culture &#124; Powered by social change</description>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/pokemon-raves-how-brands-are-growing-with-gen-z/</link>
            <pubDate>Thu, 12 Nov 2026 16:19:45 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22787</guid>
            <description><![CDATA[What happens when brands that were once childhood staples, such as Pokémon, evolve alongside their original audience? Things get weird. meet me by the grown man wearing a Ditto costume Fancy attending a rave dressed as Pikachu? How about a giant Poké Ball? When the first Pokémon games were released in 1996 for the Game &#8230; <a href="https://thred.com/newsletters/pokemon-raves-how-brands-are-growing-with-gen-z/">Continued</a>]]></description>
            <content:encoded><![CDATA[What happens when brands that were once childhood staples, such as Pokémon, evolve alongside their original audience? Things get weird. meet me by the grown man wearing a Ditto costume Fancy attending a rave dressed as Pikachu? How about a giant Poké Ball? When the first Pokémon games were released in 1996 for the Game &#8230; <a href="https://thred.com/newsletters/pokemon-raves-how-brands-are-growing-with-gen-z/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/noughties-celebrity-lad-culture-faces-reckoning-instagram-pays-for-long-form-content/</link>
            <pubDate>Wed, 11 Nov 2026 10:53:30 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22782</guid>
            <description><![CDATA[it’s always the ones you most expect TW: This article contains comments and references to sexual assault. Reader discretion is advised! It’s been a big, revelatory week for celebrity culture in the UK. On Monday, comedian and actor Russell Brand was sentenced to over ten years in jail for rape and sexual assault offences, with &#8230; <a href="https://thred.com/newsletters/noughties-celebrity-lad-culture-faces-reckoning-instagram-pays-for-long-form-content/">Continued</a>]]></description>
            <content:encoded><![CDATA[it’s always the ones you most expect TW: This article contains comments and references to sexual assault. Reader discretion is advised! It’s been a big, revelatory week for celebrity culture in the UK. On Monday, comedian and actor Russell Brand was sentenced to over ten years in jail for rape and sexual assault offences, with &#8230; <a href="https://thred.com/newsletters/noughties-celebrity-lad-culture-faces-reckoning-instagram-pays-for-long-form-content/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/is-tiktok-shaping-gen-zs-eating-habits-with-new-must-eat-feature/</link>
            <pubDate>Thu, 05 Nov 2026 16:44:39 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22778</guid>
            <description><![CDATA[TikTok is launching a new feature that will help users easily identify places to eat in big cities. The move is indicative of a wider shift toward algorithms and AI for recommendations, rather than traditional SEO-based searches. I’ll take the chef special with a side of doom scrolling Feeling peckish? Unsure where to eat? Visiting &#8230; <a href="https://thred.com/newsletters/is-tiktok-shaping-gen-zs-eating-habits-with-new-must-eat-feature/">Continued</a>]]></description>
            <content:encoded><![CDATA[TikTok is launching a new feature that will help users easily identify places to eat in big cities. The move is indicative of a wider shift toward algorithms and AI for recommendations, rather than traditional SEO-based searches. I’ll take the chef special with a side of doom scrolling Feeling peckish? Unsure where to eat? Visiting &#8230; <a href="https://thred.com/newsletters/is-tiktok-shaping-gen-zs-eating-habits-with-new-must-eat-feature/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/homeless-halloween-costume-controversy-spiders-might-have-dreams/</link>
            <pubDate>Wed, 04 Nov 2026 11:49:20 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22772</guid>
            <description><![CDATA[Martha Stewart dressing up as a homeless person for Halloween…what could go wrong? If I asked you to think of an effective awareness campaign for homelessness, what would you suggest? I’m guessing you probably wouldn’t put multimillionaire Martha Stewart in a fake, homeless Halloween outfit, with a sign that reads ‘I am hungry, help me!’ &#8230; <a href="https://thred.com/newsletters/homeless-halloween-costume-controversy-spiders-might-have-dreams/">Continued</a>]]></description>
            <content:encoded><![CDATA[Martha Stewart dressing up as a homeless person for Halloween…what could go wrong? If I asked you to think of an effective awareness campaign for homelessness, what would you suggest? I’m guessing you probably wouldn’t put multimillionaire Martha Stewart in a fake, homeless Halloween outfit, with a sign that reads ‘I am hungry, help me!’ &#8230; <a href="https://thred.com/newsletters/homeless-halloween-costume-controversy-spiders-might-have-dreams/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-z-is-bringing-medieval-culture-back/</link>
            <pubDate>Fri, 30 Oct 2026 09:00:38 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22764</guid>
            <description><![CDATA[RIP William the Conqueror, you’d have loved Lime bikes From Lime bike jousting to tapestry touring, Gen Z seems hungry for third spaces, cultural enrichment, and a fashion refresh. Are medieval times the answer? Yes, you heard it here first: the Middle Ages are back…well, some aspects of it are, anyway, rampant disease and devastating &#8230; <a href="https://thred.com/newsletters/gen-z-is-bringing-medieval-culture-back/">Continued</a>]]></description>
            <content:encoded><![CDATA[RIP William the Conqueror, you’d have loved Lime bikes From Lime bike jousting to tapestry touring, Gen Z seems hungry for third spaces, cultural enrichment, and a fashion refresh. Are medieval times the answer? Yes, you heard it here first: the Middle Ages are back…well, some aspects of it are, anyway, rampant disease and devastating &#8230; <a href="https://thred.com/newsletters/gen-z-is-bringing-medieval-culture-back/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/ethan-klein-cheats-on-his-wife-binface-to-clean-up-space/</link>
            <pubDate>Tue, 27 Oct 2026 17:20:01 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22754</guid>
            <description><![CDATA[no more Mr. Wife guy (allegedly, anyway) For the chronically online Gen Zers and younger millennials amongst us (I know you’re out there, don’t deny it), it’s been an intense week. One of the pioneering channels of the modern commentary YouTube scene, H3H3, abruptly announced it was placing its popular podcast on an ‘indefinite hiatus’ &#8230; <a href="https://thred.com/newsletters/ethan-klein-cheats-on-his-wife-binface-to-clean-up-space/">Continued</a>]]></description>
            <content:encoded><![CDATA[no more Mr. Wife guy (allegedly, anyway) For the chronically online Gen Zers and younger millennials amongst us (I know you’re out there, don’t deny it), it’s been an intense week. One of the pioneering channels of the modern commentary YouTube scene, H3H3, abruptly announced it was placing its popular podcast on an ‘indefinite hiatus’ &#8230; <a href="https://thred.com/newsletters/ethan-klein-cheats-on-his-wife-binface-to-clean-up-space/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/has-social-media-killed-clubbing/</link>
            <pubDate>Thu, 22 Oct 2026 15:04:47 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22738</guid>
            <description><![CDATA[A recent study has found that almost half of all Gen Zers say they ‘skip dancing’ to avoid being filmed and posted online without their consent. Have TikTok, online virality, and the normalising of filming strangers in public ruined our spontaneity?]]></description>
            <content:encoded><![CDATA[A recent study has found that almost half of all Gen Zers say they ‘skip dancing’ to avoid being filmed and posted online without their consent. Have TikTok, online virality, and the normalising of filming strangers in public ruined our spontaneity?]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gta-vi-will-ruin-relationships-big-brother-red-flags/</link>
            <pubDate>Wed, 21 Oct 2026 11:33:08 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22726</guid>
            <description><![CDATA[You can blow up planes with an RPG, rob drug-filled warehouses owned by mobsters, and plough a truck through a pedestrianised shopping district, but the absolute most dangerous thing you can do is engage in sexy time with the other half of the game’s protagonist duo.]]></description>
            <content:encoded><![CDATA[You can blow up planes with an RPG, rob drug-filled warehouses owned by mobsters, and plough a truck through a pedestrianised shopping district, but the absolute most dangerous thing you can do is engage in sexy time with the other half of the game’s protagonist duo.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/is-gen-z-bringing-back-the-office-cubicle/</link>
            <pubDate>Tue, 20 Oct 2026 13:41:35 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22722</guid>
            <description><![CDATA[let’s discuss by the water cooler Open-plan offices used to be the standard, expected approach for modern companies that wanted to encourage collaboration. Now, as Gen Z steadily floods the workplace, some are asking for a return to cubicles to regain their privacy and better balance themselves. If you’re employed in a big, corporate office, &#8230; <a href="https://thred.com/newsletters/is-gen-z-bringing-back-the-office-cubicle/">Continued</a>]]></description>
            <content:encoded><![CDATA[let’s discuss by the water cooler Open-plan offices used to be the standard, expected approach for modern companies that wanted to encourage collaboration. Now, as Gen Z steadily floods the workplace, some are asking for a return to cubicles to regain their privacy and better balance themselves. If you’re employed in a big, corporate office, &#8230; <a href="https://thred.com/newsletters/is-gen-z-bringing-back-the-office-cubicle/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/french-kids-take-on-the-state-prison-executions-livestreamed/</link>
            <pubDate>Tue, 13 Oct 2026 16:59:00 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22704</guid>
            <description><![CDATA[Despite France being routinely mocked for waving the white flag in times of conflict, its teenage population wants all the smoke when it comes to warring its own government.]]></description>
            <content:encoded><![CDATA[Despite France being routinely mocked for waving the white flag in times of conflict, its teenage population wants all the smoke when it comes to warring its own government.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-z-has-no-era-defining-sitcoms-why/</link>
            <pubDate>Thu, 08 Oct 2026 15:11:04 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22695</guid>
            <description><![CDATA[Sitcoms have long been a television staple, with each generation having at least one defining show that remains a comfortable favourite. Gen Z, however, has no central programme to call its own. What gives?]]></description>
            <content:encoded><![CDATA[Sitcoms have long been a television staple, with each generation having at least one defining show that remains a comfortable favourite. Gen Z, however, has no central programme to call its own. What gives?]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/tiktok-chip-shop-starts-neighbourhood-war-gen-z-loves-socialism/</link>
            <pubDate>Tue, 06 Oct 2026 16:38:00 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22678</guid>
            <description><![CDATA[salt? vinegar? lawsuit? The crime scene is littered with gulls, squashed potato, and parmesan. The latest civic disaster in a usually easy-breezy Amsterdam has begun over cones of chips, and locals are desperately trying to drive away tourists like fruit flies from a bowl of strawberries. At the heart of ground zero is Fabel Friet, &#8230; <a href="https://thred.com/newsletters/tiktok-chip-shop-starts-neighbourhood-war-gen-z-loves-socialism/">Continued</a>]]></description>
            <content:encoded><![CDATA[salt? vinegar? lawsuit? The crime scene is littered with gulls, squashed potato, and parmesan. The latest civic disaster in a usually easy-breezy Amsterdam has begun over cones of chips, and locals are desperately trying to drive away tourists like fruit flies from a bowl of strawberries. At the heart of ground zero is Fabel Friet, &#8230; <a href="https://thred.com/newsletters/tiktok-chip-shop-starts-neighbourhood-war-gen-z-loves-socialism/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/have-phone-screens-ruined-gen-z-romance/</link>
            <pubDate>Fri, 02 Oct 2026 12:32:13 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22670</guid>
            <description><![CDATA[swapping date night for swipe time Research shows phone screens consistently disrupt romantic experiences and emotional intimacy between partners, while also making dating feel transactional and exhausting for singletons. Are Gen Z missing out on connection and real love? Finding the time to put our phones down and actually sit with a partner can be &#8230; <a href="https://thred.com/newsletters/have-phone-screens-ruined-gen-z-romance/">Continued</a>]]></description>
            <content:encoded><![CDATA[swapping date night for swipe time Research shows phone screens consistently disrupt romantic experiences and emotional intimacy between partners, while also making dating feel transactional and exhausting for singletons. Are Gen Z missing out on connection and real love? Finding the time to put our phones down and actually sit with a partner can be &#8230; <a href="https://thred.com/newsletters/have-phone-screens-ruined-gen-z-romance/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/ai-musics-guilty-pleasure-sports-geopolitical-reckoning/</link>
            <pubDate>Tue, 29 Sep 2026 15:32:08 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22657</guid>
            <description><![CDATA[Music videos featuring Anakin Skywalker’s face-tatted alter-ego, ‘Lil Vader’ are all over the social media sites. Original generated trap songs such as ‘Mace fell out of a Windu’, ‘Bodyguard’, and ‘Dooku’s Little Head’ have spawned every week since the disgustingly catchy original went viral.]]></description>
            <content:encoded><![CDATA[Music videos featuring Anakin Skywalker’s face-tatted alter-ego, ‘Lil Vader’ are all over the social media sites. Original generated trap songs such as ‘Mace fell out of a Windu’, ‘Bodyguard’, and ‘Dooku’s Little Head’ have spawned every week since the disgustingly catchy original went viral.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/the-rise-of-grandmaslop-puts-gen-zs-privacy-at-risk/</link>
            <pubDate>Thu, 24 Sep 2026 15:37:35 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22642</guid>
            <description><![CDATA[Old people are generating AI photobooks, photographs of ‘memories’ from decades ago, and fake family scenes that never happened. While it might be fun for grandma, Gen Zers who are more savvy about AI infrastructure are concerned about privacy and consent.]]></description>
            <content:encoded><![CDATA[Old people are generating AI photobooks, photographs of ‘memories’ from decades ago, and fake family scenes that never happened. While it might be fun for grandma, Gen Zers who are more savvy about AI infrastructure are concerned about privacy and consent.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/stanford-prison-experiment-rebooted-ozempic-equals-divorce/</link>
            <pubDate>Tue, 22 Sep 2026 16:27:46 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22629</guid>
            <description><![CDATA[One of the most notorious practical disasters ever in the history of psychological study. Fuck it, let’s do it again… but for Netflix.]]></description>
            <content:encoded><![CDATA[One of the most notorious practical disasters ever in the history of psychological study. Fuck it, let’s do it again… but for Netflix.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/thegenzer-newsletters/why-are-the-music-charts-full-of-old-songs/</link>
            <pubDate>Fri, 18 Sep 2026 12:54:23 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22618</guid>
            <description><![CDATA[The UK music charts are full of old artists right now, featuring everyone from Oasis to Michael Jackson to The Goo Goo Dolls. It seems Gen Z is consuming youth culture from the twentieth century as if it were contemporary, leaving pop music in a bizarre position.]]></description>
            <content:encoded><![CDATA[The UK music charts are full of old artists right now, featuring everyone from Oasis to Michael Jackson to The Goo Goo Dolls. It seems Gen Z is consuming youth culture from the twentieth century as if it were contemporary, leaving pop music in a bizarre position.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/sweeney-sports-meltdown-sheeran-drops-macklemore/</link>
            <pubDate>Tue, 15 Sep 2026 16:26:08 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22603</guid>
            <description><![CDATA[The latest brand to discover Sweeny’s uncanny ability to wind up half the internet is Novig, a sports betting platform that recently enlisted the Euphoria star for a campaign centred around ‘just sports.’]]></description>
            <content:encoded><![CDATA[The latest brand to discover Sweeny’s uncanny ability to wind up half the internet is Novig, a sports betting platform that recently enlisted the Euphoria star for a campaign centred around ‘just sports.’]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-zs-skills-seem-to-be-on-the-declinebut-why/</link>
            <pubDate>Thu, 10 Sep 2026 16:18:19 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22585</guid>
            <description><![CDATA[According to the latest data from the OECD’s 2025 PISA report, Gen Z’s academic skills are falling behind, with literacy, mathematics, and science skills all underdeveloped compared to students from ten years ago. What’s causing the change?  New research suggests that Gen Z is struggling to develop basic academic skills compared to students from previous &#8230; <a href="https://thred.com/newsletters/gen-zs-skills-seem-to-be-on-the-declinebut-why/">Continued</a>]]></description>
            <content:encoded><![CDATA[According to the latest data from the OECD’s 2025 PISA report, Gen Z’s academic skills are falling behind, with literacy, mathematics, and science skills all underdeveloped compared to students from ten years ago. What’s causing the change?  New research suggests that Gen Z is struggling to develop basic academic skills compared to students from previous &#8230; <a href="https://thred.com/newsletters/gen-zs-skills-seem-to-be-on-the-declinebut-why/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/ai-agents-are-heisting-influencers-are-hot-on-uncontacted-tribes/</link>
            <pubDate>Thu, 10 Sep 2026 11:20:22 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22576</guid>
            <description><![CDATA[You can’t park there mate Aren’t AI agents supposed to be doing ‘deep work’ for those of us who’re either lazy or intuitive, depending on who you ask? Well, it turns out they may also tend to procrastinate, and though they aren’t mincing around coffee machines in actual offices, they still appear to enjoy shooting &#8230; <a href="https://thred.com/newsletters/ai-agents-are-heisting-influencers-are-hot-on-uncontacted-tribes/">Continued</a>]]></description>
            <content:encoded><![CDATA[You can’t park there mate Aren’t AI agents supposed to be doing ‘deep work’ for those of us who’re either lazy or intuitive, depending on who you ask? Well, it turns out they may also tend to procrastinate, and though they aren’t mincing around coffee machines in actual offices, they still appear to enjoy shooting &#8230; <a href="https://thred.com/newsletters/ai-agents-are-heisting-influencers-are-hot-on-uncontacted-tribes/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/is-gen-z-running-out-of-friends/</link>
            <pubDate>Thu, 10 Sep 2026 10:19:42 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22569</guid>
            <description><![CDATA[New research in the UK has found that young people are now five times more likely to have ‘no close friendships’ compared to 2014. Experts believe it is a mix of austerity, economic hardship, TikTok, and a loss of self-esteem that has caused a perfect storm of isolation. What can Gen Z do?  Is Gen &#8230; <a href="https://thred.com/newsletters/is-gen-z-running-out-of-friends/">Continued</a>]]></description>
            <content:encoded><![CDATA[New research in the UK has found that young people are now five times more likely to have ‘no close friendships’ compared to 2014. Experts believe it is a mix of austerity, economic hardship, TikTok, and a loss of self-esteem that has caused a perfect storm of isolation. What can Gen Z do?  Is Gen &#8230; <a href="https://thred.com/newsletters/is-gen-z-running-out-of-friends/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/dystopian-sports-betting-farms-gta-gooners-run-riot-online/</link>
            <pubDate>Tue, 01 Sep 2026 17:01:24 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22549</guid>
            <description><![CDATA[There are certain things you stumble on when mindlessly scrolling that are so dystopian you assume they’re either made up for engagement or grossly exaggerated.]]></description>
            <content:encoded><![CDATA[There are certain things you stumble on when mindlessly scrolling that are so dystopian you assume they’re either made up for engagement or grossly exaggerated.]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/09/sports-betting-farms.png" length="0" type="image/jpeg" />
            <enclosure url="https://thred.com/wp-content/uploads/2026/09/video1_sm-1.mp4" length="1748035" type="video/mp4" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/did-meta-fail-to-protect-gen-z/</link>
            <pubDate>Fri, 28 Aug 2026 12:09:49 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22543</guid>
            <description><![CDATA[Mark Zuckerberg’s tech firm Meta - the owners of Instagram, WhatsApp, and Facebook - has agreed on an $18 billion USD settlement to resolve claims that its platforms actively harmed children. Was it right to do so?]]></description>
            <content:encoded><![CDATA[Mark Zuckerberg’s tech firm Meta - the owners of Instagram, WhatsApp, and Facebook - has agreed on an $18 billion USD settlement to resolve claims that its platforms actively harmed children. Was it right to do so?]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/08/zuckerberg.jpg" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/29bn-of-oil-336bn-of-damage-cat-in-the-hat-stalkers/</link>
            <pubDate>Tue, 25 Aug 2026 16:58:52 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22533</guid>
            <description><![CDATA[I didn’t want to read about it, you don’t want to read about it, but it’s the biggest news of the week. So let’s bathe in existential dread together.]]></description>
            <content:encoded><![CDATA[I didn’t want to read about it, you don’t want to read about it, but it’s the biggest news of the week. So let’s bathe in existential dread together.]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/08/climate-change-north-sea.jpg" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/does-nickel-and-diming-make-gen-z-stingy/</link>
            <pubDate>Thu, 20 Aug 2026 17:19:14 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22521</guid>
            <description><![CDATA[After a delayed train you rock up later than your pals to the bar, and see everyone is already tucking into posh burgers with added Canadian bacon. Having had a hearty breakfast, you opt for a handful of mozzarella sticks and a simple pint.]]></description>
            <content:encoded><![CDATA[After a delayed train you rock up later than your pals to the bar, and see everyone is already tucking into posh burgers with added Canadian bacon. Having had a hearty breakfast, you opt for a handful of mozzarella sticks and a simple pint.]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/08/the-gen-zer-money-split-thred-website.jpg" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/looksmaxxing-wasnt-so-toxic-doing-better-for-kid-stars/</link>
            <pubDate>Tue, 18 Aug 2026 17:02:36 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22509</guid>
            <description><![CDATA[When did ‘we’re gonna make it, brah’ become ‘you’re chopped’? This isn’t what Zyzz wanted for us. There are certain historical figures whose importance only becomes apparent years after their death. Van Gogh. Kafka. That bloke from the ‘Succulent Chinese Meal’ video. I’m throwing Aziz Shavershian, known to everyone other than his mother as Zyzz, &#8230; <a href="https://thred.com/newsletters/looksmaxxing-wasnt-so-toxic-doing-better-for-kid-stars/">Continued</a>]]></description>
            <content:encoded><![CDATA[When did ‘we’re gonna make it, brah’ become ‘you’re chopped’? This isn’t what Zyzz wanted for us. There are certain historical figures whose importance only becomes apparent years after their death. Van Gogh. Kafka. That bloke from the ‘Succulent Chinese Meal’ video. I’m throwing Aziz Shavershian, known to everyone other than his mother as Zyzz, &#8230; <a href="https://thred.com/newsletters/looksmaxxing-wasnt-so-toxic-doing-better-for-kid-stars/">Continued</a>]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/08/looksmaxxing.png" length="0" type="image/jpeg" />
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            <item>
            <title>Thred Website</title>
            <link>https://thred.com/newsletters/studying-the-social-media-spectacle-of-a-solar-eclipse/</link>
            <pubDate>Thu, 13 Aug 2026 16:10:18 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22497</guid>
            <description><![CDATA[A major solar eclipse set social media ablaze this week, as Europeans geared up for a ‘once-in-a-generation’ celestial event. Opinions were mixed, with some left disappointed. Has everything become pre-packaged as online content?]]></description>
            <content:encoded><![CDATA[A major solar eclipse set social media ablaze this week, as Europeans geared up for a ‘once-in-a-generation’ celestial event. Opinions were mixed, with some left disappointed. Has everything become pre-packaged as online content?]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/08/eclipsewideting.jpg" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/social-change-comedown-gen-z-go-mute/</link>
            <pubDate>Wed, 12 Aug 2026 14:52:03 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22481</guid>
            <description><![CDATA[I ain’t gluing myself to Oxford Street or throwing orange paint at the Lamborghini dealership. I’ve got bills to pay.]]></description>
            <content:encoded><![CDATA[I ain’t gluing myself to Oxford Street or throwing orange paint at the Lamborghini dealership. I’ve got bills to pay.]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/08/social-change-energy-down.jpg" length="0" type="image/jpeg" />
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            <item>
            <title>Thred Website</title>
            <link>https://thred.com/newsletters/why-is-gen-z-fixated-on-frozen-yoghurt/</link>
            <pubDate>Thu, 06 Aug 2026 16:51:58 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22462</guid>
            <description><![CDATA[Frozen yoghurt has been rebranded on TikTok as a luxury ‘wellness’ food. Its newfound popularity reflects Gen Z’s spending habits and growing appetite for premium experiences beyond boozy pubs.]]></description>
            <content:encoded><![CDATA[Frozen yoghurt has been rebranded on TikTok as a luxury ‘wellness’ food. Its newfound popularity reflects Gen Z’s spending habits and growing appetite for premium experiences beyond boozy pubs.]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/08/yoghurt.jpg" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-z-scale-back-socialising-ariana-grande-quits-public-life/</link>
            <pubDate>Tue, 04 Aug 2026 16:56:06 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22454</guid>
            <description><![CDATA[If your weekend plans involve anything more expensive than a stroll around a National Trust park, chances are your Gen Z chums will mentally run the numbers the second you pop up in the group chat. ‘Will I still be a reasonable level of skint come Monday?’]]></description>
            <content:encoded><![CDATA[If your weekend plans involve anything more expensive than a stroll around a National Trust park, chances are your Gen Z chums will mentally run the numbers the second you pop up in the group chat. ‘Will I still be a reasonable level of skint come Monday?’]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/08/ariana-grande-newsletter.png" length="0" type="image/jpeg" />
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