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    <link>https://thred.com/newsletters/why-does-networking-feel-like-pretending-to-be-someone-im-not/</link>
    <description>Shaped by youth culture &#124; Powered by social change</description>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/why-does-networking-feel-like-pretending-to-be-someone-im-not/</link>
            <pubDate>Fri, 11 Sep 2026 09:57:46 +0000</pubDate>
            <dc:creator>Dan Kiernan</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22589</guid>
            <description><![CDATA[The short answer is because you probably are pretending to be someone you’re not, at least a little bit. I’m not a fan of the ‘bring your whole-self to work’ idea. I think we all adopt different personas for different areas of our lives: we’re different with our friends, families, close workmates, and wider professional &#8230; <a href="https://thred.com/newsletters/why-does-networking-feel-like-pretending-to-be-someone-im-not/">Continued</a>]]></description>
            <content:encoded><![CDATA[The short answer is because you probably are pretending to be someone you’re not, at least a little bit. I’m not a fan of the ‘bring your whole-self to work’ idea. I think we all adopt different personas for different areas of our lives: we’re different with our friends, families, close workmates, and wider professional &#8230; <a href="https://thred.com/newsletters/why-does-networking-feel-like-pretending-to-be-someone-im-not/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-zs-skills-seem-to-be-on-the-declinebut-why/</link>
            <pubDate>Thu, 10 Sep 2026 16:18:19 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22585</guid>
            <description><![CDATA[According to the latest data from the OECD’s 2025 PISA report, Gen Z’s academic skills are falling behind, with literacy, mathematics, and science skills all underdeveloped compared to students from ten years ago. What’s causing the change?  New research suggests that Gen Z is struggling to develop basic academic skills compared to students from previous &#8230; <a href="https://thred.com/newsletters/gen-zs-skills-seem-to-be-on-the-declinebut-why/">Continued</a>]]></description>
            <content:encoded><![CDATA[According to the latest data from the OECD’s 2025 PISA report, Gen Z’s academic skills are falling behind, with literacy, mathematics, and science skills all underdeveloped compared to students from ten years ago. What’s causing the change?  New research suggests that Gen Z is struggling to develop basic academic skills compared to students from previous &#8230; <a href="https://thred.com/newsletters/gen-zs-skills-seem-to-be-on-the-declinebut-why/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/ai-agents-are-heisting-influencers-are-hot-on-uncontacted-tribes/</link>
            <pubDate>Thu, 10 Sep 2026 11:20:22 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22576</guid>
            <description><![CDATA[You can’t park there mate Aren’t AI agents supposed to be doing ‘deep work’ for those of us who’re either lazy or intuitive, depending on who you ask? Well, it turns out they may also tend to procrastinate, and though they aren’t mincing around coffee machines in actual offices, they still appear to enjoy shooting &#8230; <a href="https://thred.com/newsletters/ai-agents-are-heisting-influencers-are-hot-on-uncontacted-tribes/">Continued</a>]]></description>
            <content:encoded><![CDATA[You can’t park there mate Aren’t AI agents supposed to be doing ‘deep work’ for those of us who’re either lazy or intuitive, depending on who you ask? Well, it turns out they may also tend to procrastinate, and though they aren’t mincing around coffee machines in actual offices, they still appear to enjoy shooting &#8230; <a href="https://thred.com/newsletters/ai-agents-are-heisting-influencers-are-hot-on-uncontacted-tribes/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/is-gen-z-running-out-of-friends/</link>
            <pubDate>Thu, 10 Sep 2026 10:19:42 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22569</guid>
            <description><![CDATA[New research in the UK has found that young people are now five times more likely to have ‘no close friendships’ compared to 2014. Experts believe it is a mix of austerity, economic hardship, TikTok, and a loss of self-esteem that has caused a perfect storm of isolation. What can Gen Z do?  Is Gen &#8230; <a href="https://thred.com/newsletters/is-gen-z-running-out-of-friends/">Continued</a>]]></description>
            <content:encoded><![CDATA[New research in the UK has found that young people are now five times more likely to have ‘no close friendships’ compared to 2014. Experts believe it is a mix of austerity, economic hardship, TikTok, and a loss of self-esteem that has caused a perfect storm of isolation. What can Gen Z do?  Is Gen &#8230; <a href="https://thred.com/newsletters/is-gen-z-running-out-of-friends/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/dystopian-sports-betting-farms-gta-gooners-run-riot-online/</link>
            <pubDate>Tue, 01 Sep 2026 17:01:24 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22549</guid>
            <description><![CDATA[There are certain things you stumble on when mindlessly scrolling that are so dystopian you assume they’re either made up for engagement or grossly exaggerated.]]></description>
            <content:encoded><![CDATA[There are certain things you stumble on when mindlessly scrolling that are so dystopian you assume they’re either made up for engagement or grossly exaggerated.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/did-meta-fail-to-protect-gen-z/</link>
            <pubDate>Fri, 28 Aug 2026 12:09:49 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22543</guid>
            <description><![CDATA[Mark Zuckerberg’s tech firm Meta - the owners of Instagram, WhatsApp, and Facebook - has agreed on an $18 billion USD settlement to resolve claims that its platforms actively harmed children. Was it right to do so?]]></description>
            <content:encoded><![CDATA[Mark Zuckerberg’s tech firm Meta - the owners of Instagram, WhatsApp, and Facebook - has agreed on an $18 billion USD settlement to resolve claims that its platforms actively harmed children. Was it right to do so?]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/29bn-of-oil-336bn-of-damage-cat-in-the-hat-stalkers/</link>
            <pubDate>Tue, 25 Aug 2026 16:58:52 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22533</guid>
            <description><![CDATA[I didn’t want to read about it, you don’t want to read about it, but it’s the biggest news of the week. So let’s bathe in existential dread together.]]></description>
            <content:encoded><![CDATA[I didn’t want to read about it, you don’t want to read about it, but it’s the biggest news of the week. So let’s bathe in existential dread together.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/does-nickel-and-diming-make-gen-z-stingy/</link>
            <pubDate>Thu, 20 Aug 2026 17:19:14 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22521</guid>
            <description><![CDATA[After a delayed train you rock up later than your pals to the bar, and see everyone is already tucking into posh burgers with added Canadian bacon. Having had a hearty breakfast, you opt for a handful of mozzarella sticks and a simple pint.]]></description>
            <content:encoded><![CDATA[After a delayed train you rock up later than your pals to the bar, and see everyone is already tucking into posh burgers with added Canadian bacon. Having had a hearty breakfast, you opt for a handful of mozzarella sticks and a simple pint.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/looksmaxxing-wasnt-so-toxic-doing-better-for-kid-stars/</link>
            <pubDate>Tue, 18 Aug 2026 17:02:36 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22509</guid>
            <description><![CDATA[When did ‘we’re gonna make it, brah’ become ‘you’re chopped’? This isn’t what Zyzz wanted for us. There are certain historical figures whose importance only becomes apparent years after their death. Van Gogh. Kafka. That bloke from the ‘Succulent Chinese Meal’ video. I’m throwing Aziz Shavershian, known to everyone other than his mother as Zyzz, &#8230; <a href="https://thred.com/newsletters/looksmaxxing-wasnt-so-toxic-doing-better-for-kid-stars/">Continued</a>]]></description>
            <content:encoded><![CDATA[When did ‘we’re gonna make it, brah’ become ‘you’re chopped’? This isn’t what Zyzz wanted for us. There are certain historical figures whose importance only becomes apparent years after their death. Van Gogh. Kafka. That bloke from the ‘Succulent Chinese Meal’ video. I’m throwing Aziz Shavershian, known to everyone other than his mother as Zyzz, &#8230; <a href="https://thred.com/newsletters/looksmaxxing-wasnt-so-toxic-doing-better-for-kid-stars/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/studying-the-social-media-spectacle-of-a-solar-eclipse/</link>
            <pubDate>Thu, 13 Aug 2026 16:10:18 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22497</guid>
            <description><![CDATA[A major solar eclipse set social media ablaze this week, as Europeans geared up for a ‘once-in-a-generation’ celestial event. Opinions were mixed, with some left disappointed. Has everything become pre-packaged as online content?]]></description>
            <content:encoded><![CDATA[A major solar eclipse set social media ablaze this week, as Europeans geared up for a ‘once-in-a-generation’ celestial event. Opinions were mixed, with some left disappointed. Has everything become pre-packaged as online content?]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/social-change-comedown-gen-z-go-mute/</link>
            <pubDate>Wed, 12 Aug 2026 14:52:03 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22481</guid>
            <description><![CDATA[I ain’t gluing myself to Oxford Street or throwing orange paint at the Lamborghini dealership. I’ve got bills to pay.]]></description>
            <content:encoded><![CDATA[I ain’t gluing myself to Oxford Street or throwing orange paint at the Lamborghini dealership. I’ve got bills to pay.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/why-is-gen-z-fixated-on-frozen-yoghurt/</link>
            <pubDate>Thu, 06 Aug 2026 16:51:58 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22462</guid>
            <description><![CDATA[Frozen yoghurt has been rebranded on TikTok as a luxury ‘wellness’ food. Its newfound popularity reflects Gen Z’s spending habits and growing appetite for premium experiences beyond boozy pubs.]]></description>
            <content:encoded><![CDATA[Frozen yoghurt has been rebranded on TikTok as a luxury ‘wellness’ food. Its newfound popularity reflects Gen Z’s spending habits and growing appetite for premium experiences beyond boozy pubs.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-z-scale-back-socialising-ariana-grande-quits-public-life/</link>
            <pubDate>Tue, 04 Aug 2026 16:56:06 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22454</guid>
            <description><![CDATA[If your weekend plans involve anything more expensive than a stroll around a National Trust park, chances are your Gen Z chums will mentally run the numbers the second you pop up in the group chat. ‘Will I still be a reasonable level of skint come Monday?’]]></description>
            <content:encoded><![CDATA[If your weekend plans involve anything more expensive than a stroll around a National Trust park, chances are your Gen Z chums will mentally run the numbers the second you pop up in the group chat. ‘Will I still be a reasonable level of skint come Monday?’]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/tiktok-finally-admits-it-has-an-ai-slop-problem/</link>
            <pubDate>Thu, 30 Jul 2026 13:10:58 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22443</guid>
            <description><![CDATA[After years of churning out new tools as fast as possible, it seems TikTok has recognised it has an ‘AI slop’ problem. The company has announced new measures to detect automated content, with options to filter and prioritise human creators.]]></description>
            <content:encoded><![CDATA[After years of churning out new tools as fast as possible, it seems TikTok has recognised it has an ‘AI slop’ problem. The company has announced new measures to detect automated content, with options to filter and prioritise human creators.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/uk-poo-hits-socials-earnest-isnt-entertaining/</link>
            <pubDate>Tue, 28 Jul 2026 17:45:55 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22436</guid>
            <description><![CDATA[It feels like overegging the pudding to call it a guilty ‘pleasure’, but it somehow remains my social app of choice. This week, however, has been a stark reminder of why, having turned 30 many moons ago, I need to bin Twitter off for more productive pastimes.]]></description>
            <content:encoded><![CDATA[It feels like overegging the pudding to call it a guilty ‘pleasure’, but it somehow remains my social app of choice. This week, however, has been a stark reminder of why, having turned 30 many moons ago, I need to bin Twitter off for more productive pastimes.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/why-fifa-embraced-ishowspeed-at-the-world-cup/</link>
            <pubDate>Thu, 23 Jul 2026 16:54:07 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22415</guid>
            <description><![CDATA[Gen Z streaming star IShowSpeed performed at this year’s World Cup final, marking a major shift in mainstream media; online creators have become so influential that they’re impossible to ignore, especially if legacy institutions wish to attract a younger audience.]]></description>
            <content:encoded><![CDATA[Gen Z streaming star IShowSpeed performed at this year’s World Cup final, marking a major shift in mainstream media; online creators have become so influential that they’re impossible to ignore, especially if legacy institutions wish to attract a younger audience.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/odysseys-anti-woke-boycott-fails-pokemon-traders-get-strapped/</link>
            <pubDate>Wed, 22 Jul 2026 12:04:30 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22405</guid>
            <description><![CDATA[In the least surprising turn of events this summer, the masses flocked to see The Odyssey on opening weekend across the globe.]]></description>
            <content:encoded><![CDATA[In the least surprising turn of events this summer, the masses flocked to see The Odyssey on opening weekend across the globe.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-z-worries-about-misinformation-on-social-media-why-cant-they-leave/</link>
            <pubDate>Thu, 16 Jul 2026 16:52:57 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22388</guid>
            <description><![CDATA[Research shows that almost 80% of Gen Z are worried about misinformation, yet most still spend at least 2.5 hours per day on social media. What’s keeping everyone glued to the algorithm?]]></description>
            <content:encoded><![CDATA[Research shows that almost 80% of Gen Z are worried about misinformation, yet most still spend at least 2.5 hours per day on social media. What’s keeping everyone glued to the algorithm?]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-zs-luddite-uprising-zero-chill-bison/</link>
            <pubDate>Tue, 14 Jul 2026 16:56:41 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22379</guid>
            <description><![CDATA[delete the apps, rebuke the horniness, move back home]]></description>
            <content:encoded><![CDATA[delete the apps, rebuke the horniness, move back home]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/wimbledon-bets-on-influencers-to-reach-gen-z/</link>
            <pubDate>Fri, 10 Jul 2026 10:37:12 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22368</guid>
            <description><![CDATA[Wimbledon is aggressively targeting influencers to try and draw in younger crowds. With demand now surging, the tournament is at risk of losing its authenticity for the sake of the algorithm. Is this a common pitfall of Gen Z social media branding?]]></description>
            <content:encoded><![CDATA[Wimbledon is aggressively targeting influencers to try and draw in younger crowds. With demand now surging, the tournament is at risk of losing its authenticity for the sake of the algorithm. Is this a common pitfall of Gen Z social media branding?]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/trumps-world-cup-karma-gen-z-hates-your-name/</link>
            <pubDate>Tue, 07 Jul 2026 16:59:56 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22355</guid>
            <description><![CDATA[The rest of the world is on their feet for Belgium and the poetic justice they doled out last night.]]></description>
            <content:encoded><![CDATA[The rest of the world is on their feet for Belgium and the poetic justice they doled out last night.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/how-a-fragmented-internet-is-reshaping-gen-z-marketing/</link>
            <pubDate>Tue, 07 Jul 2026 09:53:25 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22351</guid>
            <description><![CDATA[TikTok? Pinterest? Reddit? In our era of AI search engines and algorithmic feeds, social media has become intensely personal and wildly scattered. With audiences now splintering, how can marketers hope to reach Gen Z? Social media marketing has come a long way since the prehistoric days of 2010. Back then, brands were still finding their &#8230; <a href="https://thred.com/newsletters/how-a-fragmented-internet-is-reshaping-gen-z-marketing/">Continued</a>]]></description>
            <content:encoded><![CDATA[TikTok? Pinterest? Reddit? In our era of AI search engines and algorithmic feeds, social media has become intensely personal and wildly scattered. With audiences now splintering, how can marketers hope to reach Gen Z? Social media marketing has come a long way since the prehistoric days of 2010. Back then, brands were still finding their &#8230; <a href="https://thred.com/newsletters/how-a-fragmented-internet-is-reshaping-gen-z-marketing/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/viral-vinted-allegations-merlin-the-world-cup-duck/</link>
            <pubDate>Tue, 30 Jun 2026 16:51:16 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22340</guid>
            <description><![CDATA[I just want to buy some secondhand clothes, blud Everyone knows that Gen Z loves an upsell. Any thrifted items, secondhand seasonal wear, or funky footwear can find a good home… for the right price and on a decent platform, of course. This explains the rise (and rise) of Vinted, the Lithuanian-based peer-to-peer marketplace that &#8230; <a href="https://thred.com/newsletters/viral-vinted-allegations-merlin-the-world-cup-duck/">Continued</a>]]></description>
            <content:encoded><![CDATA[I just want to buy some secondhand clothes, blud Everyone knows that Gen Z loves an upsell. Any thrifted items, secondhand seasonal wear, or funky footwear can find a good home… for the right price and on a decent platform, of course. This explains the rise (and rise) of Vinted, the Lithuanian-based peer-to-peer marketplace that &#8230; <a href="https://thred.com/newsletters/viral-vinted-allegations-merlin-the-world-cup-duck/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/love-island-tanks-as-gen-z-cools-on-influencer-culture/</link>
            <pubDate>Thu, 25 Jun 2026 14:15:28 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22337</guid>
            <description><![CDATA[ITV’s staple reality series drew just 600,000 viewers for its first episode this year, the lowest in its decade history. Amidst format fatigue and waning relevance, is it possible that Gen Z (and, to some extent, Gen Alpha) has largely abandoned the superficial, picture-perfect aesthetic of the traditional influencer?  Love Island, ITV’s long-running reality TV &#8230; <a href="https://thred.com/newsletters/love-island-tanks-as-gen-z-cools-on-influencer-culture/">Continued</a>]]></description>
            <content:encoded><![CDATA[ITV’s staple reality series drew just 600,000 viewers for its first episode this year, the lowest in its decade history. Amidst format fatigue and waning relevance, is it possible that Gen Z (and, to some extent, Gen Alpha) has largely abandoned the superficial, picture-perfect aesthetic of the traditional influencer?  Love Island, ITV’s long-running reality TV &#8230; <a href="https://thred.com/newsletters/love-island-tanks-as-gen-z-cools-on-influencer-culture/">Continued</a>]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/06/loveislandgenzerwide.png" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-z-rejoining-the-eu-tiktok-nuns-are-blowing-up/</link>
            <pubDate>Tue, 23 Jun 2026 15:01:07 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22333</guid>
            <description><![CDATA[we’re going viral, sister  If you’re an older Gen Zer like myself (I’m a borderline millennial, I’ll be honest), you may remember the absolute shock of the Brexit vote way back in 2016. We live in an era of constant political upset these days, what with Keir Starmer being booted from office this week, Donald &#8230; <a href="https://thred.com/newsletters/gen-z-rejoining-the-eu-tiktok-nuns-are-blowing-up/">Continued</a>]]></description>
            <content:encoded><![CDATA[we’re going viral, sister  If you’re an older Gen Zer like myself (I’m a borderline millennial, I’ll be honest), you may remember the absolute shock of the Brexit vote way back in 2016. We live in an era of constant political upset these days, what with Keir Starmer being booted from office this week, Donald &#8230; <a href="https://thred.com/newsletters/gen-z-rejoining-the-eu-tiktok-nuns-are-blowing-up/">Continued</a>]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/06/tiktoknunscommonthred.png" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/the-uk-shuts-down-social-media-for-under-16swhat-could-go-wrong/</link>
            <pubDate>Thu, 18 Jun 2026 16:42:36 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22320</guid>
            <description><![CDATA[Prime Minister Keir Starmer has announced plans to ban social media for under-16s in the UK, starting next year. With Gen Z relying so much on digital communication, could we be depriving young people of niche communities, education, and self-expression?]]></description>
            <content:encoded><![CDATA[Prime Minister Keir Starmer has announced plans to ban social media for under-16s in the UK, starting next year. With Gen Z relying so much on digital communication, could we be depriving young people of niche communities, education, and self-expression?]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/06/u16-ban.png" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/world-cup-surveillance-secret-uk-boots-u-16s-from-social-media/</link>
            <pubDate>Tue, 16 Jun 2026 16:49:27 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22305</guid>
            <description><![CDATA[You’d love to be in the thick of it, sure, but there is an upside to watching the World Cup from afar… and it’s not just the thousands saved on tickets and drinks.]]></description>
            <content:encoded><![CDATA[You’d love to be in the thick of it, sure, but there is an upside to watching the World Cup from afar… and it’s not just the thousands saved on tickets and drinks.]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/06/world-cup-serveillance.png" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/why-gen-z-is-rejecting-perfection-and-steven-bartlett/</link>
            <pubDate>Fri, 12 Jun 2026 15:55:49 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22299</guid>
            <description><![CDATA[Self-proclaimed business mogul Steven Bartlett has faced ridicule in recent weeks for lamenting his decision to have several glasses of wine. It’s a sign that Gen Z and social media might be starting to reject perfectionism and over-optimising everything.]]></description>
            <content:encoded><![CDATA[Self-proclaimed business mogul Steven Bartlett has faced ridicule in recent weeks for lamenting his decision to have several glasses of wine. It’s a sign that Gen Z and social media might be starting to reject perfectionism and over-optimising everything.]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/06/Bartlett.jpg" length="0" type="image/jpeg" />
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            <item>
            <title>Thred Website</title>
            <link>https://thred.com/newsletters/viral-loneliness-dating-for-self-improvement/</link>
            <pubDate>Tue, 09 Jun 2026 16:54:20 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22287</guid>
            <description><![CDATA[Recharge your social battery, and your TikTok ring light.]]></description>
            <content:encoded><![CDATA[Recharge your social battery, and your TikTok ring light.]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/06/lonliness-influencers.png" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/if-gen-z-drink-less-why-are-buzzballz-booming/</link>
            <pubDate>Mon, 08 Jun 2026 10:14:44 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22280</guid>
            <description><![CDATA[The colourful cocktails known as Buzzballz have exploded in popularity over the past few years, appealing mostly to Gen Z. Not without controversy, these pre-mixed drinks run counter to research suggesting young people are consuming less alcohol. So, what does it all mean? If you’re under the age of 25, I am almost entirely confident that you &#8230; <a href="https://thred.com/newsletters/if-gen-z-drink-less-why-are-buzzballz-booming/">Continued</a>]]></description>
            <content:encoded><![CDATA[The colourful cocktails known as Buzzballz have exploded in popularity over the past few years, appealing mostly to Gen Z. Not without controversy, these pre-mixed drinks run counter to research suggesting young people are consuming less alcohol. So, what does it all mean? If you’re under the age of 25, I am almost entirely confident that you &#8230; <a href="https://thred.com/newsletters/if-gen-z-drink-less-why-are-buzzballz-booming/">Continued</a>]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/06/buzzballzgenzerwider.png" length="0" type="image/jpeg" />
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