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    <title>Thred Website</title>
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    <link>https://thred.com/newsletters/big-tech-is-guilty-kanye-is-forgiven/</link>
    <description>Shaped by youth culture &#124; Powered by social change</description>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/big-tech-is-guilty-kanye-is-forgiven/</link>
            <pubDate>Tue, 31 Mar 2026 16:47:03 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22066</guid>
            <description><![CDATA[Silicon Valley is reeling and the future suddenly looks marginally less dystopian. Kudos to the jury who just delivered the huge verdict at an LA court.]]></description>
            <content:encoded><![CDATA[Silicon Valley is reeling and the future suddenly looks marginally less dystopian. Kudos to the jury who just delivered the huge verdict at an LA court.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/ai-on-a-leash-gen-zs-age-gap-paranoia/</link>
            <pubDate>Tue, 24 Mar 2026 18:06:58 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22040</guid>
            <description><![CDATA[get your own sh*t! Try to distinguish between a genuine Studio Ghibli image and something thrown together in 30 seconds on ChatGPT, we dare you. Generative AI platforms have become so fast, polished, and culturally omnivorous that any visual style can now be coopted. It’s good clean fun when making crude memes for the group &#8230; <a href="https://thred.com/newsletters/ai-on-a-leash-gen-zs-age-gap-paranoia/">Continued</a>]]></description>
            <content:encoded><![CDATA[get your own sh*t! Try to distinguish between a genuine Studio Ghibli image and something thrown together in 30 seconds on ChatGPT, we dare you. Generative AI platforms have become so fast, polished, and culturally omnivorous that any visual style can now be coopted. It’s good clean fun when making crude memes for the group &#8230; <a href="https://thred.com/newsletters/ai-on-a-leash-gen-zs-age-gap-paranoia/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-z-are-suspicious-of-relationship-age-gaps-why-are-we-surprised/</link>
            <pubDate>Thu, 26 Mar 2026 16:34:17 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22052</guid>
            <description><![CDATA[From Jay Z to Spider-Man, age gaps between couples have always been prevalent amongst the celebrity elite. Gen Z deem them far less socially acceptable than previous generations, and for good reason. The rest of the world needs to catch up. When we mention age gaps in relationships, what comes to mind? Leonardo DiCaprio consistently dating &#8230; <a href="https://thred.com/newsletters/gen-z-are-suspicious-of-relationship-age-gaps-why-are-we-surprised/">Continued</a>]]></description>
            <content:encoded><![CDATA[From Jay Z to Spider-Man, age gaps between couples have always been prevalent amongst the celebrity elite. Gen Z deem them far less socially acceptable than previous generations, and for good reason. The rest of the world needs to catch up. When we mention age gaps in relationships, what comes to mind? Leonardo DiCaprio consistently dating &#8230; <a href="https://thred.com/newsletters/gen-z-are-suspicious-of-relationship-age-gaps-why-are-we-surprised/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/social-media-is-toxic-for-clicks-banksy-revealed/</link>
            <pubDate>Tue, 17 Mar 2026 17:48:35 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22005</guid>
            <description><![CDATA[The BBC must be terrified of whistleblowers at this point. But the latest exposé hasn’t come at its expense… it actually gets the honours of spilling the tea on someone else. Canaries have come to the BBC with a case concerning Meta and TikTok, and their supposed amplification of toxic content for clicks. Given Zuckerberg is already in court batting off accusations that his platforms are deliberately addictive to minors, this sudden inquisition will have him yanking his permed hair out.]]></description>
            <content:encoded><![CDATA[The BBC must be terrified of whistleblowers at this point. But the latest exposé hasn’t come at its expense… it actually gets the honours of spilling the tea on someone else. Canaries have come to the BBC with a case concerning Meta and TikTok, and their supposed amplification of toxic content for clicks. Given Zuckerberg is already in court batting off accusations that his platforms are deliberately addictive to minors, this sudden inquisition will have him yanking his permed hair out.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/were-we-wrong-about-marty-supreme/</link>
            <pubDate>Mon, 23 Mar 2026 12:25:53 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22030</guid>
            <description><![CDATA[A few months ago, we heralded A24 for its viral, Gen Z-focused marketing. Now, only two months later, Timothee Chalamet has fallen out of public favour, and Marty Supreme has lost nearly every award at all major shows, including the Oscars. What happened?]]></description>
            <content:encoded><![CDATA[A few months ago, we heralded A24 for its viral, Gen Z-focused marketing. Now, only two months later, Timothee Chalamet has fallen out of public favour, and Marty Supreme has lost nearly every award at all major shows, including the Oscars. What happened?]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-z-men-have-regressive-views-on-gender-rolesbut-why/</link>
            <pubDate>Thu, 12 Mar 2026 15:10:47 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21996</guid>
            <description><![CDATA[New survey data has found that almost one-third of Gen Z men believe a wife should ‘always obey her husband,’ among other traditional gender norms. Why are young men seemingly so regressive when it comes to equality?  Are Gen Z men’s opinions on gender roles and women’s rights regressing? New data is reigniting a debate &#8230; <a href="https://thred.com/newsletters/gen-z-men-have-regressive-views-on-gender-rolesbut-why/">Continued</a>]]></description>
            <content:encoded><![CDATA[New survey data has found that almost one-third of Gen Z men believe a wife should ‘always obey her husband,’ among other traditional gender norms. Why are young men seemingly so regressive when it comes to equality?  Are Gen Z men’s opinions on gender roles and women’s rights regressing? New data is reigniting a debate &#8230; <a href="https://thred.com/newsletters/gen-z-men-have-regressive-views-on-gender-rolesbut-why/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/why-the-obsession-with-gen-z-viral-auramax-just-dropped/</link>
            <pubDate>Wed, 11 Mar 2026 11:00:04 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21986</guid>
            <description><![CDATA[‘Is there something different about people born between 1997 and 2012, or is it all just marketing nonsense and hysteria,’ the intro reads. Let’s see what expert analysis they came up with – given we provided them with some quotes.]]></description>
            <content:encoded><![CDATA[‘Is there something different about people born between 1997 and 2012, or is it all just marketing nonsense and hysteria,’ the intro reads. Let’s see what expert analysis they came up with – given we provided them with some quotes.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/how-mcdonalds-marketing-misfired/</link>
            <pubDate>Thu, 05 Mar 2026 15:32:21 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21973</guid>
            <description><![CDATA[McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer.]]></description>
            <content:encoded><![CDATA[McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/war-again-whats-with-jim-carreys-face/</link>
            <pubDate>Wed, 04 Mar 2026 15:27:37 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21957</guid>
            <description><![CDATA[That ceasefire the US apparently brokered in Gaza never materialised, and now both the US and Israel are escalating their military operations elsewhere.]]></description>
            <content:encoded><![CDATA[That ceasefire the US apparently brokered in Gaza never materialised, and now both the US and Israel are escalating their military operations elsewhere.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/social-medias-landmark-addiction-case-first-major-arrest-for-sexual-deepfakes/</link>
            <pubDate>Wed, 25 Feb 2026 18:02:59 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21932</guid>
            <description><![CDATA[can they prove what we all know? The sun rises and falls, the rivers flow, and every other month Zuckerberg enters the defendant’s dock to commence lengthy court proceedings.]]></description>
            <content:encoded><![CDATA[can they prove what we all know? The sun rises and falls, the rivers flow, and every other month Zuckerberg enters the defendant’s dock to commence lengthy court proceedings.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/the-common-thred/where-ice-agents-gossip-online-the-creeps-who-set-todays-beauty-standards/</link>
            <pubDate>Tue, 17 Feb 2026 21:46:03 +0000</pubDate>
            <dc:creator>Jessica Byrne</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21904</guid>
            <description><![CDATA[sorry, no good vibes today Welcome back, or hello and welcome if this is your first time with us at the common thred 💌 At first, this week’s edition might seem a bit all over the place: thirst traps on LinkedIn, therapy-inspired dating approaches, beauty standards shaped by the world’s biggest creeps, ICE agents in online forums &#8230; <a href="https://thred.com/newsletters/the-common-thred/where-ice-agents-gossip-online-the-creeps-who-set-todays-beauty-standards/">Continued</a>]]></description>
            <content:encoded><![CDATA[sorry, no good vibes today Welcome back, or hello and welcome if this is your first time with us at the common thred 💌 At first, this week’s edition might seem a bit all over the place: thirst traps on LinkedIn, therapy-inspired dating approaches, beauty standards shaped by the world’s biggest creeps, ICE agents in online forums &#8230; <a href="https://thred.com/newsletters/the-common-thred/where-ice-agents-gossip-online-the-creeps-who-set-todays-beauty-standards/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/why-brands-are-struggling-to-keep-gen-z-spending/</link>
            <pubDate>Fri, 20 Feb 2026 15:24:32 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21914</guid>
            <description><![CDATA[Economic uncertainty and permanent stress have young people reluctant to fork out cash on purchases they don’t need, at least according to the latest research. What’s causing this hesitation to spend? Are brands and marketers facing a potential crisis in 2026? New research by The Robin Report has described Gen Z as ‘checked out,’ claiming &#8230; <a href="https://thred.com/newsletters/why-brands-are-struggling-to-keep-gen-z-spending/">Continued</a>]]></description>
            <content:encoded><![CDATA[Economic uncertainty and permanent stress have young people reluctant to fork out cash on purchases they don’t need, at least according to the latest research. What’s causing this hesitation to spend? Are brands and marketers facing a potential crisis in 2026? New research by The Robin Report has described Gen Z as ‘checked out,’ claiming &#8230; <a href="https://thred.com/newsletters/why-brands-are-struggling-to-keep-gen-z-spending/">Continued</a>]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2026/02/genzspendingfull.png" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/selling-love-to-gen-z-in-the-sex-recession-era/</link>
            <pubDate>Thu, 12 Feb 2026 16:30:16 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21893</guid>
            <description><![CDATA[Sexual activity across generations is on the decline for the first time in modern history. As Gen Z avoid intimacy and love, how do marketers sell romance in an era that seems keen to do anything but? Love. Dating. Swiping. Apps. Anxiety.  Does any of that sound familiar? For many Gen Zers, the yearning for &#8230; <a href="https://thred.com/newsletters/selling-love-to-gen-z-in-the-sex-recession-era/">Continued</a>]]></description>
            <content:encoded><![CDATA[Sexual activity across generations is on the decline for the first time in modern history. As Gen Z avoid intimacy and love, how do marketers sell romance in an era that seems keen to do anything but? Love. Dating. Swiping. Apps. Anxiety.  Does any of that sound familiar? For many Gen Zers, the yearning for &#8230; <a href="https://thred.com/newsletters/selling-love-to-gen-z-in-the-sex-recession-era/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/pining-for-2016-again-can-we-even-make-babies-in-space/</link>
            <pubDate>Wed, 11 Feb 2026 11:10:32 +0000</pubDate>
            <dc:creator>Jessica Byrne</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21881</guid>
            <description><![CDATA[Whether you’re interested in finance, politics, or culture, you should know one very important thing: young people are officially done waiting for these global systems to catch up with their needs. As a result, they’re learning to play by their own rules. Let me tell you what I mean by that.]]></description>
            <content:encoded><![CDATA[Whether you’re interested in finance, politics, or culture, you should know one very important thing: young people are officially done waiting for these global systems to catch up with their needs. As a result, they’re learning to play by their own rules. Let me tell you what I mean by that.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/living-offline-has-become-gen-zs-quiet-luxury/</link>
            <pubDate>Thu, 05 Feb 2026 14:18:55 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21855</guid>
            <description><![CDATA[Tech companies and AI slop have taken over the internet. As social media becomes increasingly homogenised, invasive, and polarising, there is now status in actively choosing to avoid the digital world entirely and rejecting the pursuit of a personal brand. Zuckerbergs of the world, beware: offline living is on the rise with Gen Z. Young &#8230; <a href="https://thred.com/newsletters/living-offline-has-become-gen-zs-quiet-luxury/">Continued</a>]]></description>
            <content:encoded><![CDATA[Tech companies and AI slop have taken over the internet. As social media becomes increasingly homogenised, invasive, and polarising, there is now status in actively choosing to avoid the digital world entirely and rejecting the pursuit of a personal brand. Zuckerbergs of the world, beware: offline living is on the rise with Gen Z. Young &#8230; <a href="https://thred.com/newsletters/living-offline-has-become-gen-zs-quiet-luxury/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/instagram-trials-premium-why-everyone-wants-to-be-chinese/</link>
            <pubDate>Tue, 03 Feb 2026 18:36:06 +0000</pubDate>
            <dc:creator>Jessica Byrne</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21844</guid>
            <description><![CDATA[is anyone else feeling a little more chinese lately Hey hey everybodayyy! Welcome back to the common thred (!), a digital space we’ve carved out to cut through the intensity and overwhelm of the 24 hour news cycle. Because honestly, sometimes having news app notifications on is just TMI. We’ll touch on viral trends and emerging tech, as &#8230; <a href="https://thred.com/newsletters/instagram-trials-premium-why-everyone-wants-to-be-chinese/">Continued</a>]]></description>
            <content:encoded><![CDATA[is anyone else feeling a little more chinese lately Hey hey everybodayyy! Welcome back to the common thred (!), a digital space we’ve carved out to cut through the intensity and overwhelm of the 24 hour news cycle. Because honestly, sometimes having news app notifications on is just TMI. We’ll touch on viral trends and emerging tech, as &#8230; <a href="https://thred.com/newsletters/instagram-trials-premium-why-everyone-wants-to-be-chinese/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-z-turns-to-religion-embraces-micro-retirement/</link>
            <pubDate>Tue, 27 Jan 2026 19:50:41 +0000</pubDate>
            <dc:creator>Jessica Byrne</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21833</guid>
            <description><![CDATA[he has rizz&#8217;en ya&#8217;ll Welcome back to another newsletter from all of us at the common thred! ⚡️ If you’re just joining, we’d like to extend a warm welcome to you for the very first time. Either way, you’re here now, which means you’ve made it through another week of e-mails, group chat messages, and headlines that &#8230; <a href="https://thred.com/newsletters/gen-z-turns-to-religion-embraces-micro-retirement/">Continued</a>]]></description>
            <content:encoded><![CDATA[he has rizz&#8217;en ya&#8217;ll Welcome back to another newsletter from all of us at the common thred! ⚡️ If you’re just joining, we’d like to extend a warm welcome to you for the very first time. Either way, you’re here now, which means you’ve made it through another week of e-mails, group chat messages, and headlines that &#8230; <a href="https://thred.com/newsletters/gen-z-turns-to-religion-embraces-micro-retirement/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/gen-z-are-turning-thirtydo-they-look-it/</link>
            <pubDate>Thu, 29 Jan 2026 16:15:23 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21838</guid>
            <description><![CDATA[As the eldest Gen Zers start turning 30, many have pointed out that they seem to look a lot younger than their parents did at the same age. Is it a real phenomena, or just a symptom of our youth-obsessed social media era?  Are Gen Z ageing slower than their parents did? If you’ve been &#8230; <a href="https://thred.com/newsletters/gen-z-are-turning-thirtydo-they-look-it/">Continued</a>]]></description>
            <content:encoded><![CDATA[As the eldest Gen Zers start turning 30, many have pointed out that they seem to look a lot younger than their parents did at the same age. Is it a real phenomena, or just a symptom of our youth-obsessed social media era?  Are Gen Z ageing slower than their parents did? If you’ve been &#8230; <a href="https://thred.com/newsletters/gen-z-are-turning-thirtydo-they-look-it/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/the-rise-of-richtok-gen-zs-latest-escape/</link>
            <pubDate>Thu, 22 Jan 2026 16:08:43 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21809</guid>
            <description><![CDATA[A specific brand of TikTok luxury is doing the rounds online, known as #RichTok. Wealthy creators are unashamedly flexing their expensive lifestyles for millions of followers, showing off homes, jets, meals and branded clothing. Unsurprisingly, Gen Z are using this content as a way to escape, though not everyone is pleased.  Ever heard of #RichTok? &#8230; <a href="https://thred.com/newsletters/the-rise-of-richtok-gen-zs-latest-escape/">Continued</a>]]></description>
            <content:encoded><![CDATA[A specific brand of TikTok luxury is doing the rounds online, known as #RichTok. Wealthy creators are unashamedly flexing their expensive lifestyles for millions of followers, showing off homes, jets, meals and branded clothing. Unsurprisingly, Gen Z are using this content as a way to escape, though not everyone is pleased.  Ever heard of #RichTok? &#8230; <a href="https://thred.com/newsletters/the-rise-of-richtok-gen-zs-latest-escape/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/snus-happens-so-do-dating-scams/</link>
            <pubDate>Wed, 21 Jan 2026 10:28:13 +0000</pubDate>
            <dc:creator>Jessica Byrne</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21801</guid>
            <description><![CDATA[We’re back again with another newsletter, maintaining the consistency of someone whose new years’ resolution involves getting real about going to the gym. Sure, we were off to a rocky start, but it is January after all, and we’ve now hit two weeks in a row! Long may it continue.]]></description>
            <content:encoded><![CDATA[We’re back again with another newsletter, maintaining the consistency of someone whose new years’ resolution involves getting real about going to the gym. Sure, we were off to a rocky start, but it is January after all, and we’ve now hit two weeks in a row! Long may it continue.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/thegenzer-newsletters/how-are-publishers-pushing-gen-z-to-read/</link>
            <pubDate>Fri, 16 Jan 2026 13:10:11 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21782</guid>
            <description><![CDATA[Recent data suggests that traditional marketing for new books is steadily facing irrelevance with Gen Z. Is it the end times, or simply a shift away into less conventional formats of storytelling?]]></description>
            <content:encoded><![CDATA[Recent data suggests that traditional marketing for new books is steadily facing irrelevance with Gen Z. Is it the end times, or simply a shift away into less conventional formats of storytelling?]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/uk-lawmakers-finally-reckon-with-grok-gen-z-pines-for-2016/</link>
            <pubDate>Tue, 13 Jan 2026 17:55:31 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21769</guid>
            <description><![CDATA[So you’re back again, huh? Fair dos. New year, same old YOU! But seriously, we’re happy to have your engagement, I mean clicks, I mean attention again. What’s it been six days… maybe seven? (I missed the memo on whether we’re doing that in 2026).]]></description>
            <content:encoded><![CDATA[So you’re back again, huh? Fair dos. New year, same old YOU! But seriously, we’re happy to have your engagement, I mean clicks, I mean attention again. What’s it been six days… maybe seven? (I missed the memo on whether we’re doing that in 2026).]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/why-marty-supremes-gen-z-marketing-worked/</link>
            <pubDate>Thu, 08 Jan 2026 14:44:58 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21744</guid>
            <description><![CDATA[Josh Safdie’s latest film stars Timothee Chalamet as a troubled table tennis star on the cusp of greatness. It’s a hit with critics and audiences alike thanks to A24’s viral, new-age marketing campaign that has successfully tapped into Gen Z sensibilities. Marty Supreme, the latest film by Uncut Gems director Josh Safdie starring Timothee Chalamet &#8230; <a href="https://thred.com/newsletters/why-marty-supremes-gen-z-marketing-worked/">Continued</a>]]></description>
            <content:encoded><![CDATA[Josh Safdie’s latest film stars Timothee Chalamet as a troubled table tennis star on the cusp of greatness. It’s a hit with critics and audiences alike thanks to A24’s viral, new-age marketing campaign that has successfully tapped into Gen Z sensibilities. Marty Supreme, the latest film by Uncut Gems director Josh Safdie starring Timothee Chalamet &#8230; <a href="https://thred.com/newsletters/why-marty-supremes-gen-z-marketing-worked/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/millennial-optimism-more-like-gen-z-cynicism/</link>
            <pubDate>Fri, 19 Dec 2025 16:52:49 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21694</guid>
            <description><![CDATA[Gen Zers have been making fun of the early 2010s ‘millennial optimism era’ on TikTok this week, highlighting the naivety of the time. Compared to the cynicism of our modern world, it makes for a jarring case of cultural whiplash. Anyone heard of ‘millennial optimism?’ A new trend has been making the rounds this week &#8230; <a href="https://thred.com/newsletters/millennial-optimism-more-like-gen-z-cynicism/">Continued</a>]]></description>
            <content:encoded><![CDATA[Gen Zers have been making fun of the early 2010s ‘millennial optimism era’ on TikTok this week, highlighting the naivety of the time. Compared to the cynicism of our modern world, it makes for a jarring case of cultural whiplash. Anyone heard of ‘millennial optimism?’ A new trend has been making the rounds this week &#8230; <a href="https://thred.com/newsletters/millennial-optimism-more-like-gen-z-cynicism/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/its-a-wrapped-analysing-spotifys-gen-z-success/</link>
            <pubDate>Fri, 12 Dec 2025 15:19:00 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21667</guid>
            <description><![CDATA[Spotify Wrapped 2025 is out, baby. The streaming platform’s synopsis of our yearly listening habits has become a cultural staple, boosting the brand’s reach and engagement with Gen Z across social media.]]></description>
            <content:encoded><![CDATA[Spotify Wrapped 2025 is out, baby. The streaming platform’s synopsis of our yearly listening habits has become a cultural staple, boosting the brand’s reach and engagement with Gen Z across social media.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/how-social-media-transforms-our-reading-habits-why-people-are-nicer-than-you-think/</link>
            <pubDate>Wed, 10 Dec 2025 02:06:05 +0000</pubDate>
            <dc:creator>Jessica Byrne</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21652</guid>
            <description><![CDATA[the data proves it! Hello everyone! 🤩 Welcome back to another newsletter from the common thred. After two weeks of radio silence (our sincerest apologies), we’re back with a bang on this wonderful Tuesday. Compiling stories from around the world, as well as developments in culture, tech, and a sprinkle of positive news, this edition has &#8230; <a href="https://thred.com/newsletters/how-social-media-transforms-our-reading-habits-why-people-are-nicer-than-you-think/">Continued</a>]]></description>
            <content:encoded><![CDATA[the data proves it! Hello everyone! 🤩 Welcome back to another newsletter from the common thred. After two weeks of radio silence (our sincerest apologies), we’re back with a bang on this wonderful Tuesday. Compiling stories from around the world, as well as developments in culture, tech, and a sprinkle of positive news, this edition has &#8230; <a href="https://thred.com/newsletters/how-social-media-transforms-our-reading-habits-why-people-are-nicer-than-you-think/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/examining-the-rise-of-gen-zs-global-digital-rebellion/</link>
            <pubDate>Fri, 28 Nov 2025 14:36:10 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21619</guid>
            <description><![CDATA[Protests sparked by Gen Zers have caused disruption across the globe in 2025, as disillusioned young people use social media to mobilise. Should the political elite be worried?]]></description>
            <content:encoded><![CDATA[Protests sparked by Gen Zers have caused disruption across the globe in 2025, as disillusioned young people use social media to mobilise. Should the political elite be worried?]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/i-went-speed-dating-and-survived/</link>
            <pubDate>Sun, 23 Nov 2025 12:00:17 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21585</guid>
            <description><![CDATA[although i am still single, regrettably  What do you do when you’re chronically single, approaching thirty, and too anxious to go on Hinge? Speed date, of course! Ditching the monotony of algorithmic swiping for in-person meetups is all the rage with Gen Z, apparently. Things have gotten so bad online that some are even dismissing &#8230; <a href="https://thred.com/newsletters/i-went-speed-dating-and-survived/">Continued</a>]]></description>
            <content:encoded><![CDATA[although i am still single, regrettably  What do you do when you’re chronically single, approaching thirty, and too anxious to go on Hinge? Speed date, of course! Ditching the monotony of algorithmic swiping for in-person meetups is all the rage with Gen Z, apparently. Things have gotten so bad online that some are even dismissing &#8230; <a href="https://thred.com/newsletters/i-went-speed-dating-and-survived/">Continued</a>]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2025/11/speeddatingwildcard.png" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/spending-this-festive-season-a-gen-z-dilemma/</link>
            <pubDate>Thu, 20 Nov 2025 15:11:28 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21583</guid>
            <description><![CDATA[The increasing cost of living and diminishing budgets mean that Gen Z are reluctant to spend big over Christmas. They’re redirecting their cash toward experiences rather than products &#8211; what might that mean for marketers? It’s the season to be jolly…and spend a lot. Everyone knows that Christmas is a time of financial strain and &#8230; <a href="https://thred.com/newsletters/spending-this-festive-season-a-gen-z-dilemma/">Continued</a>]]></description>
            <content:encoded><![CDATA[The increasing cost of living and diminishing budgets mean that Gen Z are reluctant to spend big over Christmas. They’re redirecting their cash toward experiences rather than products &#8211; what might that mean for marketers? It’s the season to be jolly…and spend a lot. Everyone knows that Christmas is a time of financial strain and &#8230; <a href="https://thred.com/newsletters/spending-this-festive-season-a-gen-z-dilemma/">Continued</a>]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2025/11/genzerchristmasspending.png" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/the-big-perfume-debate-pregnant-robots/</link>
            <pubDate>Tue, 18 Nov 2025 16:55:53 +0000</pubDate>
            <dc:creator>Jessica Byrne</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21566</guid>
            <description><![CDATA[in the words of nene leakes: it&#8217;s getting weird Hey chat! 💬 You already know what time it is 🙂 hope you’re feeling fresh and well this week, and that you’re staying warm with temperatures dropping suddenly all over the place! ❄️ This week we’ve got several interesting stories for you, two focused on culture &#8230; <a href="https://thred.com/newsletters/the-big-perfume-debate-pregnant-robots/">Continued</a>]]></description>
            <content:encoded><![CDATA[in the words of nene leakes: it&#8217;s getting weird Hey chat! 💬 You already know what time it is 🙂 hope you’re feeling fresh and well this week, and that you’re staying warm with temperatures dropping suddenly all over the place! ❄️ This week we’ve got several interesting stories for you, two focused on culture &#8230; <a href="https://thred.com/newsletters/the-big-perfume-debate-pregnant-robots/">Continued</a>]]></content:encoded>
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