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Is Currys Fortnite ‘Trash Tycoon’ e-waste project genuine?
Credit: Thred
Gaming

Is Currys Fortnite ‘Trash Tycoon’ e-waste project genuine?

UK tech retailer Currys has collaborated with Epic Games’ Fortnite with its new ‘Trash Tycoon’ gaming experience. Is it genuinely educational or is it corporate greenwashing for PR purposes? The UK’s largest technology retailer Currys has created a new ‘video game experience’ within Epic Games’ Fortnite called ‘Trash Tycoon.’ The game sees players run around a map that visually represents over 880 million unused and broken tech items currently being...

By London, UK
F1 Sponsor under fire for misleading sustainability claims
Credit: Unsplash/Thred
Companies

F1 Sponsor under fire for misleading sustainability claims

Saudi Aramco and the Financial Times have been accused of greenwashing after claims made about sustainable fuels were cast in doubt.  As concerns regarding climate change and environmental sustainability mount, corporations are under increased pressure to embrace and offer green initiatives. But this demand also exacerbates the risk of greenwashing, as the most unsustainable industries exploit consumer interests for their own gain and, ultimately, the planet’s detriment. The latest company to face...

By Brighton, UK
Exclusive – in conversation with Daphne Frias and Selina Leem
Credit: Thred
People

Exclusive – in conversation with Daphne Frias and Selina Leem

We went to the Natural History Museum’s Generation Hope: Act for the Planet event to highlight both the climate justice activists’ insights on the climate crisis and how we can drive positive change for the Earth’s future. Daphne Frias is a Latina climate justice activist, disability awareness advocate, and storyteller born and raised in West Harlem, NYC. As a freelance organiser, she spends her time speaking at various colleges, summits,...

By London, UK
Exclusive – in conversation with Mitzi Jonelle Tan and Erica McAlister
Credit: Thred
People

Exclusive – in conversation with Mitzi Jonelle Tan and Erica McAlister

We went to the Natural History Museum’s Generation Hope: Act for the Planet event to highlight both the anti-imperialist climate justice activist’s and the entomologist’s insights on the climate crisis and how we can drive positive change for the Earth’s future. Mitzi Jonelle Tan is an environmental justice activist from the Philippines. She is the convenor and international spokesperson of YACAP and an organiser with 

By London, UK
2024 Super Bowl was first to be powered by renewable energy
Credit: Unsplash
Planet

2024 Super Bowl was first to be powered by renewable energy

The biggest game in American sports has dominated headlines and timelines this weekend. But a surprising revelation about the Super Bowl’s sustainability initiatives has got people talking.  As the most-watched sporting event in the US, the Super Bowl has some staggeringly unsustainable statistics attached to it. From the gross overproduction and consumption of game-day cuisine, to the high-profile and high-emission journeys of its guests, the big game is certainly accountable for...

By Brighton, UK
Our playbook guide to deceptive fossil fuel practices: part five
Credit: Thred
Companies

Our playbook guide to deceptive fossil fuel practices: part five

When it comes to the insidious techniques that the industry is using to greenwash its image, undermine climate negotiations, and delay progress, there are many. Here, we break down crisis actors and fake experts. If you’ve been following this series over the last fortnight, you’ll likely have noticed a pattern. The fossil fuel industry is relentless in upholding its big business agenda, even as the climate crisis worsens. Considering both COP28...

By London, UK
Opinion – We need to ground airlines for greenwashing
Credit: Thred
Companies

Opinion – We need to ground airlines for greenwashing

A series of airline adverts have been banned for false sustainability claims. It’s a promising step in the right direction. When it comes to pointing global warming’s finger of blame, airlines tend to be first on the receiving end. But having long been criticised for its significant carbon footprint (which accounted for 2% of global energy-related CO2 emissions in 2022), the aviation industry has attempted to rebrand itself as eco-friendly. To varying...

By Brighton, UK
Our playbook guide to deceptive fossil fuel practices: part three
Credit: Thred
Planet

Our playbook guide to deceptive fossil fuel practices: part three

When it comes to the insidious techniques that the industry is using to undermine climate negotiations and delay progress, there are many. Here, we discuss the changeable, intangible nature of net zero targets, and the futility of offsetting carbon emissions. We’re inevitably going to hear grandiose fossil fuel busting pledges before the summit is out, but how many (if any) will make an actual difference? Sitting through hours of delegate speeches...

By London, UK
Our playbook guide to deceptive fossil fuel practices: part two
Credit: Thred
Planet

Our playbook guide to deceptive fossil fuel practices: part two

When it comes to the insidious techniques that the industry is using to undermine climate negotiations and delay progress, there are many. Here, we break down how marketing is used to put pressure on the individual rather than corporations. Well, it’s that time of year again. COP28 is now underway, promising once again to renew our international efforts for a cleaner future and a greener world. This year, the event announced...

By London, UK
Olivia Colman stars in satirical ad mocking the fossil fuel industry
Credit: Make My Money Matter
Media

Olivia Colman stars in satirical ad mocking the fossil fuel industry

The Oscar winning actress became a fossil fuel baron draped in latex for a recent Make My Money Better ad campaign. Her sarcastic taunts aim to educate the British public about how their pension funds are bolstering oil and gas profits. No reading between the lines is required for Make My Money Better’s latest ad campaign, featuring one ‘Oblivia Coalmine’. If you’ve twigged that this is a playful slant on the...

By London, UK
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