The increasing cost of living and diminishing budgets mean that Gen Z are reluctant to spend big over Christmas. They’re redirecting their cash toward experiences rather than products - what might that mean for marketers? It’s the season to be jolly…and spend a lot. Everyone knows that Christmas is a time of financial strain and pressure. For those of us without a massive bank account, now is when budgeting is most...
Through fear of being plastered with the label ‘greenwasher,’ companies are withholding details of their climate targets, progress, and even sustainable milestones. This burgeoning issue is being called ‘greenhushing.’ Exposing companies for greenwashing tactics is supposed to bring about increased transparency, but for some, the mere possibility of being tarred with this brush is enough to avoid all communication on anything related to sustainability. We’ve seen countless times in recent years how baseless green claims can...
With constant news coverage surrounding our hot summers and the collective failure to reach climate carbon targets, how are young people dealing with the uncertainty that surrounds their future? The climate crisis is back in the headlines this week. Experts now believe we have only two years left of our carbon budget if we’ve any hope of keeping global warming below 1.5C. That means countries have to drastically start scaling back...
An investigation by Greenpeace UK’s ‘Unearthed’ journalism unit has found that several companies are still greenwashing despite warnings from the UK’s Advertising Standards Agency (ASA). Greenwashing is still ongoing in the UK, an investigation by Greenpeace UK’s journalism unit ‘Unearthed’ has found. According to a report by The Guardian, various companies have continued to publish unfounded claims about the environmental cost of their services or products over the last...
Yep, you read that correctly. We’re living through peak dystopian greenwashing. There’s something morbidly poetic about bulldozing eight miles of pristine Amazon rainforest to build a road to a… climate summit. A new four-lane highway has cut through tens of thousands of acres of land ahead of COP30, which takes place in the Brazilian city of Belém. The goal is to reduce traffic as around 50,000 people descend on the...
In efforts to cut company emissions and pollution by 2050, the denim brand Levi Strauss & Co. has announced its new climate transition plan detailing its road to net-zero. It’s no secret that the fashion industry is now one of the world’s most unsustainable, with textile waste, pollution, and greenwashing all being unfortunately common practices. Consumers have become more conscious of how their environmental impact is impacted by their shopping choices,...
The 29th iteration of the Conference of the Parties is now underway in Baku, Azerbaijan. Over the next two weeks, we’ll bring you the essential information from each thematic day. Will national delegates make a genuine impact, or are we looking at another greenwashing fest? We’re back for yet another Conference of the Parties. Some 67,000 global leaders, delegates, journalists, and fossil fuel lobbyists – let’s face it – have all...
in fact, everything IS connected. What’s up everybody? It’s Tuesday again. Can you believe it? Will I ever stop being surprised at the way time just goes on and on? If I told you I was feeling inspired this week, I’d be lying. That said, curating this newsletter and delving into all its hot topics has injected some sparkle into my day… so I’m extremely pleased to share it with you. Let’s...
Garment care labels could soon be a thing of the past as some environmentally conscious brands and retailers pivot to using QR codes for better supply chain transparency. Unless you have the patience of a Buddhist monk, then chances are you’ve cut (or more likely torn off in a moment of immense frustration) all the tags off your clothes. Scratchy and irritation-inducing, garment care labels seem pointless, as though they...
The high street giant is taking steps to ‘boost supply chain transparency with new sustainability rules’. According to reports, British supermarket Tesco is introducing digital ‘passports’ for all of its clothing products. With a simple scan of a QR code printed on each item, users can access detailed information about a product’s materials, manufacturing process, and - most importantly - environmental impact. The initiative arrives as the EU prepares to...
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